BUSINESS CONSULTING
Lisa Haff
Founder, LIMINAL
I’ve built my career around one question: Why?
For more than 20 years, I’ve worked across customer experience, operations, leadership, and project management. The roles changed, but the work I was drawn to stayed consistent: understanding what was happening, figuring out why, and finding a better way forward.
HOW WE WORK
We look at what's happening, then figure out why.
At LIMINAL, we believe solving a problem starts with understanding what's really causing it.
We look beyond what's happening on the surface to understand how different parts of a business connect, what's contributing to the challenges, and where changes can make the biggest difference
It’s understanding how the pieces work together and knowing where a change can make the biggest difference.
That might mean examining customer feedback, a website, internal processes, marketing, or how the business operates day to day.
We ask questions, look for patterns, and connect pieces that might not seem related at first. Then we turn what we learn into practical recommendations that make sense for the business.
Experience that connects the bigger picture.
Experience using customer feedback, behavior, and the customer journey to understand what improves the experience and what gets in the way.
CUSTOMER EXPERIENCE
Understanding the customer
Experience improving processes, solving operational problems, and finding practical ways to make day-to-day work easier and more effective.
OPERATIONS & PROCESS
Making the work work better
Leading teams, projects, and change means I’m not just looking for what could be better. I’m considering what can realistically be implemented.
LEADERSHIP & EXECUTION
Turning ideas into action
liminal